Tyga finds a new home for his music.
According to a press release, the Grammy Award-nominated rapper has secured a multi-million dollar deal with Columbia Records and officially joined the label’s extensive roster. He’s expected to release fresh material in the very near future.
In a recent interview with Variety, Tyga explained his intentions with the longstanding imprint.
“They definitely understand the global brand,” he explained. “I have a lot of fans worldwide — in places I’ve never been like South America, and in places I have been like Asia and Europe. They can help bring that to a larger scale. Doing it independently, you don’t really have those teams to help worldwide.
Sony, if you look at the history from what they’ve done from Pharrell to Beyoncé to Adele — then you look at Lil Nas X, one of their new artists that’s blown up this year — they’ve done a lot for artists globally, for their brand.”
Tyga’s career reached epic heights after releasing his major label debut, Careless World: Rise of the Last King, in 2011. The 21-track album contained the quadruple-platinum single “Rack City” and triple-platinum “Faded” featuring Lil Wayne, among others.
Last year, he unleashed his most successful single to date, “Taste” featuring Migos rapper Offset. It not only went six-times platinum, peaking at No. 8 on the Billboard Hot 100, but it also generated over 1 billion cumulative streams.
The 29-year-old’s most recent album,Legendary, dropped in June.